Leadership Team
Nate Shelley-Reade
Chief Revenue Officer
Sarena Straus
Chief Legal and Compliance Officer
Seth Brennan
Chief Product Officer
Monique Hartl
Chief People Officer
Reed Anderson
Chief Financial Officer
Steve Larmon
Chief Technology Officer
Ashley McCutcheon
VP of Product Development
Wendy King
VP of Account Management
Alex Rogow
Employee Engagement Practice Leader
Frank Kelly
Market Research Practice Lead
Jonathan Price
Co-Founder
ABOUT US
Where Rewards and
Technology Meet
Before Virtual Incentives revolutionized the market, the typical reward experience was far from satisfactory. Despite rapid technological advancements, delivering virtual rewards was a cumbersome and inefficient process, often leading to audience disengagement. A growing gap emerged between consumer expectations and what brands could deliver.
Recognizing this disconnect, VI founders James Gary and Jonathan Price leveraged their combined expertise in the incentives industry and technology sector to create a groundbreaking solution. They developed the first-ever virtual rewards platform, offering a seamless, customizable experience.
Virtual Incentives has transformed the reward payment landscape with its state-of-the-art API and a customer-centric approach. Our full-service platform and API technology now effortlessly provide instant incentives, payouts, and digital gift cards. With an extensive range of options including virtual Visa®, MasterCard®, and global eGiftCards, we empower our clients to meet their audiences’ desires promptly.
What began as an innovative blend of rewards and technology has swiftly evolved into a globally trusted partner. Through our VI platform, we distribute millions of rewards annually to industry leaders, including over forty Fortune 100 companies, establishing a new standard in reward solutions.
In 2012, Virtual Incentives was founded with the goal of addressing a significant industry shortfall. We observed that brands struggled to effectively reward their customers, employees, and research respondents, as the existing models were outdated and lacked appeal.
Our mission is dual-focused: firstly, to streamline the process for our clients, enabling them to efficiently distribute payouts, incentives, or rewards globally to their customers or employees; and secondly, to assist our clients in gaining deeper insights into their customer and employee behaviors and preferences, to help them to drive higher levels of engagement.
In 2012, Virtual Incentives was founded with the goal of addressing a significant industry shortfall. We observed that brands struggled to effectively reward their customers, employees, and research respondents, as the existing models were outdated and lacked appeal.
Our mission is dual-focused: firstly, to streamline the process for our clients, enabling them to efficiently distribute payouts, incentives, or rewards globally to their customers or employees; and secondly, to assist our clients in gaining deeper insights into their customer and employee behaviors and preferences, to help them to drive higher levels of engagement.
Our mission is dual-focused: firstly, to streamline the process for our clients, enabling them to efficiently distribute payouts, incentives, or rewards globally to their customers or employees; and secondly, to assist our clients in gaining deeper insights into their customer and employee behaviors and preferences, to help them to drive higher levels of engagement.