Customer surveys are a hugely valuable tool for businesses looking to understand their target audiences better. However, getting people to…Read More →
Author Archives: Christoph Trappe
Persona-driven Employee Rewards Boost Engagement
Attracting, retaining, and motivating employees is a moving target in today’s competitive talent landscape. More and more companies are adding…Read More →
The Power of Open-Ended Survey Questions in Market Research
Imagine a detective piecing clues together to solve a case; no matter how small, each piece of evidence contributes to…Read More →
Survey Incentives and Amplifying the Respondent Experience
Survey incentives and engagement are key to the overall research experience because respondents are the lifeblood of the insights industry….Read More →
New Research Shows Prepaid Card Rewards Unlock Amazing Experiences
Ever wonder how prepaid card rewards get spent? We’ve conducted research that shows just how participants are spending their rewards….Read More →
Power Market Research Strategy by Transforming Views on Incentives
Is your current market research strategy falling short when deploying effective survey incentives? Incentives play a crucial role in engaging…Read More →
Adapting Employee Rewards Programs for Today’s Diverse Workforce
In an era marked by rapid shifts in work dynamics, effective employee rewards programs are crucial for motivating and engaging…Read More →
Avoiding Fraud: Ensuring Incentive Integrity
Avoiding fraud in research is essential for maintaining the credibility and reliability of study outcomes. Offering incentives to research participants…Read More →
Research Incentives 101: Setting Appropriate Compensation
Incentives for surveys play a crucial role in market research by motivating study participation. However, designing effective incentives requires careful…Read More →