Frank Kelly

Market Research Practice Lead

Frank brings over thirty years of experience to his role as the Market Research Practice Lead at Virtual Incentives. Passionate about delivering high-quality and impactful insights, he collaborates with a talented team to design innovative solutions for engaging respondents through incentives. Frank’s expertise in process improvement, strategy, and market research significantly contributes to creating value for partners and stakeholders.

Previously at Ipsos, Frank served as the Global Head of Panel Platforms and Systems, where he led the development of online panel platforms across various markets. He also managed global teams as the Head of Operational Products at Ipsos Interactive Services, operationalizing new research techniques and methods.

Always eager to learn and grow, Frank values collaboration and continuous self-improvement in his professional journey within the market research industry.