Problem:
Almost all forms of media measurement rely on longitudinal data. Keeping people engaged over time is essential to obtaining accurate media measurement data. While some types of media measurement are collected passively, even these panels have some level of required engagement. Longitudinal purchase panels face the same challenges.
Solution:
Since engagement is key, nothing drives engagement more than a panel branded pre-paid debit card. The incentive options should be meaningful, earnest and transparent.
Key Benefits:
Wide Appeal
An incentive offer that has wide appeal yet is designed to avoid causing biased purchasing behavior.
Reloadable
Reward options that support long term engagement via reloadable cards and panel branding features.
Time-Saving
Global solutions via one time-saving API interface.
Measurable
Potential to integrate rewards catalog into data collection apps.
Enhance Your Programs With Greater Reward Options
From the simple to the complex, you can rely on VI to power the gift card and payment solutions of your incentive and reward programs.